We strive to make the bridal gown shopping experience transparent, fun and stress-free. We find ourselves constantly saying "it's just a dress. it's not a big deal. this is about more than your outfit." Weddings are celebrations and we want you to feel confident and be able to stay true to yourself. But we don't believe it's going to be the best day of your life. It will be a kick ass day, but it will be the start of even more adventures to come. Let's not take this whole thing so seriously, we want you to have some fun!